As I ate my hot fudge sundae at the famous Hard Rock Cafe in London I noticed that amongst the rock memorabilia of the Beatles, Hendrix and Rolling Stones stood a life size photograph of a rather odd looking figure. But this fuzzy headed character dressed in bright orange/red is no rock star. He is Sri Sathya Sai Baba the guru of the blue chip multinational restaurant group and responsible for their corporate slogan ‘Love All. Serve All.’
Isaac Tigrett, the restaurant chain’s founder, believes that Sai Baba saved his life when his Porsche careered at 90 mph over a 300 ft drop. “Sai Baba appeared beside me in the car and put his arm around me. The car was totally destroyed but I got out without a bruise.” When Tigrett sold his share of the company for £16 million he gave all his money to Sai Baba’s cause.
The proceeds of the sale helped build a free hospital in India.