Volkswagen Group company Bugatti Automobiles on Thursday launched its super premium sports car ‘Veyron 16.4 Grand Sport’, the most expensive car in India so far with a price tag of Rs.16 crore onwards. Packed with many exclusive safety and luxury features, the sports car will reach the top speed of 407 km an hour.
“People have more spending power and are getting more aware of owning beautiful things,” said Satya Bagla, head of Exclusive Motors Pvt., the dealer for Bugatti, Lamborghini and Bentley. “They are more ready to show their wealth.”
“India is furthermore a growing market for luxury and hence it was a conscious decision for us to launch Bugatti here. We have, in the past received a heartening response from our valued customers and I think the launch of the Bugatti in India will truly delight our discerning audience,” Bugatti Automobiles SAS Head of Tradition Julius Kruta told journalists here.
In India, the car will be sold through Exclusive Motors Pvt. Ltd., which has also been exclusive dealer for Bentley and Lamborghini in India.
According to Bugatti Automobiles Sales Market Manager (Middle East, Europe and India) Guy Caquelin, “Bugatti has been doing well in America, Europe and the Middle East. Now we see India as an emerging market for us, hence we have decided to bring the car to India.” Bugatti was aiming between 60 and 80 units of the car to be sold across the globe this year and there have been queries from 3 to 4 Indians globally.
The car, which uses components made of special materials like titanium, carbon fibre and magnesium, is powered by an 8 litre engine with 16 cylinders and is assembled by hand at the company’s headquarters in Molsheim in France.
The Grand Sport’s body structure consists of a carbon fibre monocoque suspended from an aluminium frame in the front and a carbon fibre/stainless steel frame in the rear. Along with moisture-resistant, backstitched leather, a range of new equipment features has been added to the interior of the car, including a reversing camera with 2.7-inch monitor integrated in the rear-view-mirror and the ‘Puccini’ sound system with digital signal processor.
The company will deliver the supercars six to eight months after receiving the orders. There are no sales estimations at this time, according to Guy Caquelin, Bugatti’s marketing manager for the Middle East, Europe and India.